3. Company Overview The Ed Hardy brand is made up of a num- SITUATION ANALYSIS ber of different products including: shoes, jeans, eyewear, watches, barware, belts, lingerie, men’s Fragrance Industry lounge wear, bags, guitar straps and picks, fragranc- es, knits and sweaters, structured water, school sup- The fragrance industry has been very plies and backpacks, energy drinks and air freshen Audigier licensed the worldwide rights to the Ed Hardy brand in 2005, at which point the then-unknown label became the flashy, illustration-heavy retail empire that's still favored by a distinct Ed Hardy t-shirts, active wear, denim, outwear, swim trucks, sweaters, tops etc. the accessories include things such as belts, caps, scarves, shoes, socks, jeweler, sunglasses, ties. and even wallets. For women the brand has apparels such as active war, bottoms, denim, hoodies, intimates, t shirts and tanks. Reasons for the brand's popularity Today Ed Hardy is a global consumer products brand sold in over 40 countries and 30 different categories including swimwear, fragrances, energy drinks, home goods and bags. The Ed Hardy brand was known for its gaudy, over stylized depiction of tattoo culture- the hats were no exception. On every cap, you’ll find a skull, tiger or some other graphic done in the style of legendary tattoo artist Donald Edward Hardy. Given fashion's cyclical nature, Ed Hardy hats will probably be in again soon. Ed Hardy. Women's Quartz Neon Lime Silicone Strap Watch 40mm. $95.00. Ed Hardy. Men's Multicolor Silicone Strap Watch 45mm. $95.00. Now $71.25. Ed Hardy. Men's Black Silicone Strap Watch 53mm. Christian Audigier Ed Hardy Edp for Women 1.7 Oz/ 50 Ml - Spr, 1.7 Fl Oz. 62 ratings. Brands. Ed Hardy. Page Navigation. Product Type. Accessories. All Accessories Necklaces Rings. Shoes. Ed Hardy. Vance Graphic Slip-On Sneaker (Men) $24.97 Current Ed Hardy Luxury Lover 13.5 oz Indoor / Outdoor Tanning Bed Lotion $ 25.74 $ 19.95 Couture Contour Refining Silicone Bronzer – Infused with Red Wine, Champagne & Liquid Gold Elixirs Luxury Lover is a one of a kind, hand crafted tanning cocktail. dKdP.